Crunch Time Apple Growers - The Future of Farming - Midweek Productions
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Crunch Time Apple Growers – The Future of Farming

Commercial, Short Documentary, Social Media Content, Web Commercial
About This Project

Midweek Productions teamed up with Crunch Time Apple Growers to create a mini documentary on what the next generation of SnapDragon and RubyFrost Apple farmers look like for the apple consumers. They wanted to show the relationship of the farmers to the land and the commitment that is passed down from generation to generation. 



Midweek Productions scripted an outline for the video based on the stories of each farmer. Midweek then spent a full day at Crist Bros Orchards where they interviewed, photographed and captured b-roll of all 4 farmers for use in marketing materials and social media. 


Directors: Shelley MacLachlan, Kaydee Weeks

Producers: Kaydee Weeks, Shelley MacLachlan, Pankhudi Sinha

Story by: Kieran Walsh

Cinematographer: Matthew Martin

Assistant Camera: Louise Bartolotta

Field Mixer: Ben LeHouillier

Production Assistant: Tara Galat

Editor: Ellen Callaghan



Arri Amira

Arri Master Primes 

Nikon D750

Pentax 645z

Adobe Premiere Pro CC

After Effects

Adobe Photoshop



Documentary, promotional, farming, apple farming, orchards, ny orchards, ny farmers, ny video production, video direction, video editing, video production, video production ny, documentary