Midweek Productions teamed up with Crunch Time Apple Growers to create a mini documentary on what the next generation of SnapDragon and RubyFrost Apple farmers look like for the apple consumers. They wanted to show the relationship of the farmers to the land and the commitment that is passed down from generation to generation.
Midweek Productions scripted an outline for the video based on the stories of each farmer. Midweek then spent a full day at Crist Bros Orchards where they interviewed, photographed and captured b-roll of all 4 farmers for use in marketing materials and social media.
Directors: Shelley MacLachlan, Kaydee Weeks
Producers: Kaydee Weeks, Shelley MacLachlan, Pankhudi Sinha
Story by: Kieran Walsh
Cinematographer: Matthew Martin
Assistant Camera: Louise Bartolotta
Field Mixer: Ben LeHouillier
Production Assistant: Tara Galat
Editor: Ellen Callaghan
Arri Master Primes
Adobe Premiere Pro CC
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