"Girls Save the World- Breaking Stereotypes" Commercial Spot - Midweek Productions
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“Girls Save the World- Breaking Stereotypes” Commercial Spot

Commercial, Social Media Content, Web Commercial
About This Project

Midweek Productions teamed up with agency Mintz + Hoke to create two commercial spots. These broadcast spots were created for the Girl Scouts of Connecticut to encourage women to volunteer and help shape the next generation of girls.



Midweek Productions produced, directed, shot and edited these spots.



Directors: Shelley MacLachlan, Kaydee Weeks

Producers: Kaydee Weeks, Shelley MacLachlan, Pankhudi Sinha

Cinematographer: Matthew Martin

Assistant Camera: Ellen Callaghan

Production Assistants: film students at University of New Haven

Editors: Ellen Callaghan



Sony FS7
Zeiss CP2 lenses
White Cyc
Adobe Premiere Pro CC
After Effects



art direction, commercial, girl scouts, nyc video production, video direction, video editing, video production, video production nyc