16 Oct Working with Your Editing Team: Frequently Asked Questions
The last shot is in the film can, the vans are packed and production is complete! Now is time for the post-production phase. This is the phase when the editing, graphics, animations and everything come together.
If you are new to creating digital video content, then you may not know or understand your role in post-production or even understand some of the terms used. Don’t worry! We are here to help with some FAQs from our clients.
Should I be in the editing room?
We often have clients asking if they can sit in on the edit. Clients may want to sit in during an edit for a number of reasons. Maybe they know exactly what they want, maybe they want a more prominent voice during the editing process, maybe they are on an incredibly tight turn-around and can get approvals faster or maybe they just want free lunch and people to hang out with. Whatever the reason, it is also important to first know what to expect if you are sitting in on an edit.
I hate to be the one to break it to you, but editing is not amazingly exciting to watch.
It involves taking everything that was shot (most likely out of order) and working to create a linear story. This often means great headphones and amazing concentration for the editor. This means that if you are sitting and watching, there may not be a lot of action. And often for editors, having more people sitting in a room can cause distractions or delays.
So unless you feel that you can actively contribute to the editing process, the best time to sit in would be during the review sessions.
How rough is rough?
It’s always exciting to get into the edit and get to a rough cut! Finally, you can see the story and imagery come together and you can marvel at the fact that all those people and forty hours of footage somehow came together in a four-minute video. (Aren’t editors amazing and patient people?)
But asking what you are hoping to see in a rough cut can be a confusing question. All this means is:
1. Are you hoping to see a more polished video or
2. Are you looking for the story to be longer so you have more involvement in the cut itself?
It’s important to be vocal about this BEFORE editing starts. A lot of our clients don’t have the time or want to see anything more than a polished rough cut, this a-ok but it is important to let your vendor know. Otherwise, you may find yourself reacting to the amount of footage versus the quality.
Supers and Bugs?
While the overall tone or look has been (or at least should have been) decided in pre-production and executed in production, post-production is where all that really starts to take shape.
The text on-screen that identifies someone’s name or the location is often referred to as a lower third or a super.
Believe it or not, when that appears, how it appears and what it looks like has a big effect on your overall look. Maybe your piece is fun and playful and so you want to make sure you have a typeface that supports that and animates onto the screen. Maybe your piece is more serious and you want the location to appear on screen big and bold with a sound effect. These are all things to think about when deciding on a super or lower third. Your creative team can help you sort through these ideas, but remember that post-production is a place where you can see everything in its finished form. Not sure how something will look? Ask your team, they can mock it up and when you see it, it makes all the difference!
Next, a bug! A bug is a logo or text that is often at the bottom of the screen throughout the video.
This is more often used in shorter spots where you want to make sure that the company that sponsored or partnered with is acknowledged throughout. While bugs can be very effective in showcasing your brand identity it is important to remember that depending on your audience they may not want to be reminded that they are watching an advertisement. If your goal is more story-driven, it might be best to leave out the bug.
What does it mean to be shot flat?
We are often asked by clients what does it mean to be shot flat. While we could write a long blog just on this topic, we will boil down the basics for you. The term shooting ‘flat’ or shooting ‘log’ allows for greater color correction options in post-production. If you aren’t shooting ‘flat’ then you won’t have as much range to play with when you get to your color. As a client, you don’t need to worry about all the technical terms that go along with this, you just need to understand that when you hear the term, ‘shooting flat’ it refers to the ability to color better in post-production.
Overall, post-production is a highly-customizable phase in video production where everything comes together and you can finally finish the video! It’s an even better phase when you speak the language and so if you have any further questions, we invite you to leave them in the comments!
Tune in next month for our blog on getting the most out of your footage!