13 Mar Amp Up Your Social Video Content
Now that you have made the commitment to using video as part of your social media strategy, you may find yourself wondering, ‘how do I amp it up?’ You already know how to re-purpose content and the length of the videos for each platform, so now we are going to explain some ways to use some new approaches that ensure you are stand out.
One thing we hear from our clients is, ‘how do we do this easier?’ Facebook Live or Instagram Live can be done from the ease of your phone, however it’s hard to monitor what the phone is seeing and since it’s live, there’s no going back! Luckily, there are a few products on the market that make this easier.
Facebook and Instagram Live are all the rage these days and there’s a good reason why. With each, you can show your audience and customers what is happening at the very moment with your brand. You can easily monitor engagement and get your audience to participate as well.
Mevo is a small, portable, easy to set up camera that feeds directly to your live audience. The best part is that you can actually go live on multiple platforms simultaneously with this camera using LTE, WI-FI or Ethernet. Plus, you have the option of choosing different shots to cut to and it pairs with Vimeo where you can add the person’s name and title using the Vimeo Producer. Lastly, for $499 (Mevo), plus $15/mo (Vimeo) the price point is much less than even the latest and greatest smartphone.
2. GoPro Hero7 Black
Another great small, portable camera that now goes live is the GoPro Hero 7 Black. If you are a longtime lover of the GoPro, than this will feel second nature to you. It allows you to go live straight from the GoPro, but you will need WI-FI. You can create a hotspot from your phone, but it does not have LTE capabilities. The GoPro Hero7 Black is $349.
Another up and coming way to amp up your videos is by using 360-degree video, virtual reality or VR.
360° video allows your viewers to see everything in every direction. It can be easily viewed using products like Google Cardboard and their mobile phone. Plus, 360° is supported by several different sites including YouTube and Facebook.
Another type of video content is Virtual Reality or VR. VR involves creating or re-creating an immersive experience for your audience. While the output can be very effective and impressive, the lead time for producing a VR video is about 3 months. So if you are looking to implement VR, make sure you are planning ahead.
The big caveat here is that neither 360° video or VR videos are plug-and-play. They require a plan, time and budget. Unlike going live, 360° and VR are going to require more time and a team that is well versed in this technology and can execute it.
As you continue to showcase your amazing video content on your social pages, remember to amp it up to get noticed. Live video allows you to engage your audience by creating an interactive experience that they can feel part of, in the moment that it’s happening. 360 video drops your viewers right in the experience you are looking for them to have. Both of these techniques bring viewers together in a community and enhance your social media presence. People are more likely to interact with a brand or service that they feel a part of.
Until next time!