In March 2020, COVID-19 struck the United States and most of the world. While we were in quarantine and trying to figure out what was next, we saw countless people losing their jobs and businesses struggling to stay open. Amidst the hardships, we also began to...
With video content being ever present, it isn’t unlikely that at some point you may be an interview subject for branded content, a documentary or testimonial. Most of the content we create at Midweek is created from interviews, like our short documentary Above it All...
A question we get quite often is, ‘When Do You Need a Permit for Film or Video Production?’ First, let’s break down what a filming permit is and what it typically grants you. What is a filming permit? Filming permits are permits issued by governments to allow...
When putting together a budget or sourcing funding or additional money for a shoot in or out of state, you may wonder what type of tax incentives may be eligible for your production. Tax incentives can be a great benefit to the production and to...
This month we are talking about Monthly Video, Podcast, or Social Media content for your Brand. Serial Content is independent stand-alone videos or podcasts that each tell a different story or subject matter. If you want your audience to come back to your social media,...
Hey all! This month we are exploring the topic: How Sound Effects and Music Can Help Your Video, Film & Podcast Content. When starting a project, most people are thinking about what the content is and what it looks like, rightfully so. But it’s also important...
Midweek makes being on camera as easy and fun as possible. We work with people who are experts at what they do but need help getting camera ready....
While we all love to get out and create video content from scratch, it's important to remember that you can always maximize the use of video content you already have. This is very common in the industry. Think about a car commercial you may have...
The last shot is in the film can, the vans are packed and production is complete! Now is time for the post-production phase. This is the phase when the editing, graphics, animations and everything come together. If you are new to creating digital video content,...
A production set is like a well-oiled machine. Each person knows their role and each position contributes to the creation of something that didn’t exist before. But with all those people on-set they are creating more than just film or video, they are creating a...