With video content being ever present, it isn’t unlikely that at some point you may be an interview subject for branded content, a documentary or testimonial. Most of the content we create at Midweek is created from interviews, like our short documentary Above it All...
A question we get quite often is, ‘When Do You Need a Permit for Film or Video Production?’ First, let’s break down what a filming permit is and what it typically grants you. What is a filming permit? Filming permits are permits issued by governments to allow...
When putting together a budget or sourcing funding or additional money for a shoot in or out of state, you may wonder what type of tax incentives may be eligible for your production. Tax incentives can be a great benefit to the production and to...
This month we are talking about Monthly Video, Podcast, or Social Media content for your Brand. Serial Content is independent stand-alone videos or podcasts that each tell a different story or subject matter. If you want your audience to come back to your social media,...
Midweek makes being on camera as easy and fun as possible. We work with people who are experts at what they do but need help getting camera ready....
While we all love to get out and create video content from scratch, it's important to remember that you can always maximize the use of video content you already have. This is very common in the industry. Think about a car commercial you may have...
A production set is like a well-oiled machine. Each person knows their role and each position contributes to the creation of something that didn’t exist before. But with all those people on-set they are creating more than just film or video, they are creating a...
When you watch a movie, television show or even a make-up tutorial on YouTube, how do you automatically know what time period it is? Or where in the world the story takes place? You can tell these things by what setting the character is in:...
Magic hour is the time right before sunrise or right after sunset where the light in the sky is perfectly diffused. Many cinematographers and photographers love this brief window as it provides soft lighting for their subjects. Last fall we were shooting in the Adirondack...